Similar to Amazon, there is a company called Boo-Box.
Though this is a Brazil based company, they are operating in U.S. also.
With boo-box, we can create contextually based content throughout your site, and when visitors click on the links, they will receive recommended items that are relevant to your site. These recommendations appear in a new box, and visitors can scroll through the items as they please. Publishers are rewarded when a visitor completes a purchase.
The ads can be in text, images and video format.
At the time writing this post, the site was experiencing some problem. I am sorry I could not give more details.
Here is a page that lets you view a demo video.
Source:mashable.com
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